“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” observed department store magnate John Wanamaker at the turn of the 20th century. The saying largely remained true a century later. However, over the past 20 years marketing has transformed from largely a gut feeling-driven field to an evidence-based approach.
Google and Netflix have started applying similar evidence-based techniques to their talent acquisition process. Drawing on existing literature, best practices from Google, Netflix, and other firms, as well as interviews with CEOs of leading companies, ECA founder Atta Tarki makes a compelling case for removing bias from the hiring process and replacing it with objective criteria.
Atta Tarki is the founder of ECA, where he championed recruiting practices based on objective criteria and research.
Atta led ECA’s Private Equity and Venture Capital practice, where he supported PE-backed, VC-backed, and other high-growth companies with filling C-level positions. Prior to ECA, Atta led management consulting engagements at L.E.K. Consulting.
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