AI Insights, Real Results: Scaling GTM Success

by: Aiah Lacson

A high-growth AI market intelligence platform needed a GTM leader to turn strategy into execution. She refined pricing, built scalable processes, and aligned targets to financial goals—creating a clearer revenue engine and foundation for sustainable growth.

The Client
The Challenge
The Placement
The Outcome

The Client

Our client is a rapidly growing AI-powered market intelligence platform, delivering real-time insights to help organizations navigate competitive landscapes, identify growth opportunities, and streamline decision-making. Their innovative technology offers a powerful combination of validated market data and advanced analytics, empowering users to quickly surface trends, track competitors, and source the right companies. The company’s solutions are trusted by some of the world’s leading enterprises and investment firms, with offerings available via platform and API.

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The Challenge

Having established a robust foundation, the client needed an experienced leader to operationalize their go-to-market (GTM) strategy and support the successful launch of a new product offering. The role required bridging strategic planning with practical execution, ensuring alignment across sales, product, and revenue teams. Key focus areas included developing a scalable GTM framework, aligning operational targets to financial goals, optimizing sales structures, and refining pricing strategies. The ideal candidate would bring a deep understanding of B2B SaaS business models, hands-on experience in GTM strategy, and the ability to navigate cross-functional leadership in a fast-paced, high-growth environment.

The Placement

The consultant selected for this engagement brought a rare blend of strategic insight and operational rigor. With a background that includes tenures at McKinsey and Oliver Wyman, she has extensive experience in strategy, product management, revenue operations, and customer success within B2B SaaS, information services, and mobile communications sectors. Her leadership track record includes P&L ownership at technology and information services companies, as well as a successful consulting career supporting growth and transformation initiatives globally.

In addition to her professional achievements, she is a certified Mindfulness-Based Stress Reduction (MBSR) instructor, bringing a thoughtful and people-centric approach to leadership. Her expertise spans growth strategy, go-to-market execution, salesforce effectiveness, and customer success, making her an ideal fit to guide the client through this critical phase of scaling.

The Outcome

The consultant played a pivotal role in translating the company’s high-level financial goals into actionable GTM strategies. She partnered closely with the executive team to align operational targets with the broader financial plan, develop dynamic quota capacity models, and refine the sales and customer success team structures. Her work also included evaluating compensation models, supporting pricing strategy refinement, and facilitating executive workshops to finalize key decisions.

Through her leadership, the client was able to establish a scalable GTM framework, streamline cross-functional alignment, and build robust operational metrics to support sustained growth. The impact of her engagement extended beyond immediate deliverables, positioning the company for long-term success as they continue to scale.