Creative. Analytical. Strategic: Delivering Embedded Leadership for Digital Growth

The Client

Our client is a unique force in the digital marketing landscape—built to bridge the longstanding gap between private equity and marketing.

Unlike traditional consulting firms that lean theoretical or agencies that lack financial translation, this company offers the best of both worlds:

• The analytical rigor of top-tier management consultancies
• The hands-on execution of leading marketing agencies
• A C-suite mindset that connects marketing inputs directly to the revenue and EBITDA outcomes PE sponsors prioritize

With a network of over 300 specialists and a model that embeds strategic leadership into each engagement, the firm is transforming how marketing drives enterprise value in private equity environments.

The Challenge

As demand for their services grew, the client needed an Interim Engagement Manager who could step in immediately to lead high-impact projects—specifically those focused on digital marketing performance and due diligence in support of PE-backed companies.

This role required a rare blend of experience:

• Management consulting discipline
• Fluency in digital marketing strategy and tactics
• Ability to contribute meaningfully to diligence processes
• Strong client-facing presence and project leadership skills

The client needed someone who could hit the ground running—connecting insight to action in a fast-paced, results-driven environment.

Our Approach

We conducted a focused search for candidates with consulting experience, marketing fluency, and a proven ability to lead engagements in ambiguous and evolving settings.

We prioritized professionals who had worked in B2B SaaS or marketing technology startups, especially those with a track record of distilling customer insights into data-backed strategy.

Strong communication skills, a bias toward action, and a passion for blending storytelling with analytical rigor were all key traits we looked for.

The Placement

We placed a product marketer with over five years of startup experience across B2B SaaS ad tech and B2C e-commerce. Known for his creativity, data storytelling, and user-first mindset, he brought:

• A deep understanding of how digital marketing impacts product adoption and growth
• A customer-obsessed approach grounded in empathy and outcome-oriented thinking
• Hands-on experience optimizing UX, analyzing data, and communicating insights to senior stakeholders
• A strong sense of ownership and adaptability—critical in dynamic, PE-backed environments

His balance of strategy and execution made him an excellent fit for the Interim Engagement Manager role—able to both guide the work and get into the work.

The Outcome

The consultant integrated quickly and began delivering value from day one. His unique background enabled him to bridge analytical diligence with actionable digital strategy—delivering both insight and execution with clarity and conviction.

In a firm purpose-built to translate marketing activities into financial impact, this placement exemplified what it means to lead at the intersection of consulting, marketing, and private equity.