From Funnel to Flywheel: Driving Scalable Marketing in Cybersecurity

Client Overview

Our client is a PE-backed cybersecurity software provider with a global footprint and a rapidly scaling SaaS platform. Headquartered in Texas, the company has experienced substantial growth over the past three years. Its solutions help organizations identify and protect sensitive data, mitigate the risk of security breaches, and ensure compliance with regulatory frameworks.

Trusted by over 13,000 organizations worldwide, the company offers a comprehensive suite of products designed to secure data, identity, and infrastructure holistically. Rather than point solutions, their platform takes a unified approach to cybersecurity challenges, empowering IT teams with integrated tools that enhance security posture and operational efficiency.

The Challenge / Mandate

The company sought a seasoned SVP of Growth Marketing who could bring both strategic vision and operational excellence to its marketing function. The ideal candidate would have a strong background in complex SaaS product offerings and international experience in scaling go-to-market engines. The mandate included building out a marketing organization that could drive measurable growth, enhance cross-functional alignment, and support the company’s long-term expansion goals.

Key objectives included:

• Develop and implement a human capital playbook for new personnel integration
• Oversee organization design, compensation plans, job descriptions, onboarding, recruiting, and talent development
• Manage HR-related acquisition benchmarks
• Drive ROI-producing HR initiatives
• Champion DEI efforts and assess/improve the HR platform
• Effectively lead the HR team through continued growth

Search Strategy

The search targeted senior marketing executives with deep experience in product marketing, lead generation, and demand generation—particularly in the SaaS and cybersecurity sectors. The ideal profile combined strategic thinking with hands-on leadership and a strong track record of building data-driven marketing functions aligned with sales.

Candidates were evaluated for their ability to work cross-functionally, communicate effectively with stakeholders at all levels, and thrive in a fast-paced, high-growth environment. The selected candidate needed a blend of creative problem-solving, analytical acumen, and the maturity to build high-performing teams and scalable systems.

The Placement

The placed executive was a high-impact marketing leader with a proven track record of scaling organizations across the growth spectrum—from early-stage startups to large public enterprises. With four successful exits under his belt, he combined deep expertise in demand generation, product marketing, and brand strategy to create data-driven go-to-market engines that drove measurable outcomes.

Previously, he served as Chief Marketing Officer at several SaaS companies, where he rebranded organizations, rebuilt GTM motions, and led the evolution of integrated campaigns focused on meaningful customer problems. He notably helped scale a startup to become the fastest-growing Amazon partner to reach $1 billion in sales.

His marketing philosophy centers around alignment with sales, rigorous testing, and embedding storytelling at every stage of the funnel. He is known for driving PLG outcomes, strong attribution modeling, and connecting marketing performance to tangible revenue impact—making him an ideal fit to elevate the client’s marketing function.

The Outcome

The new SVP of Growth Marketing hit the ground running, quickly aligning marketing initiatives with business goals and building a strong foundation for scalable growth. He implemented a new integrated campaign strategy, streamlined the marketing tech stack, and introduced a performance-driven culture that emphasized accountability and ROI.

The client saw marked improvements in demand generation efficiency, sales pipeline quality, and brand consistency across global markets. His leadership has been instrumental in supporting the company’s broader growth trajectory and preparing the business for its next phase of expansion.