From Strategy to Storytelling: Leading Global Brand Campaigns

Client Overview

Our client, a family-owned business for over a century, is one of the largest privately held companies in the United States. Headquartered in McLean, Virginia, this American multinational manufactures confectionery, pet food, and a wide range of food products, and provides animal care services globally. Operating in four major subsidiaries, the company offers snack foods, sauces, confectioneries, pet care products, and veterinary services to customers worldwide. With operations spanning North America, Europe, Africa, Asia, and South America, the client is deeply invested in fostering an equitable workplace and is consistently recognized for its achievements in diversity and inclusion.

The Challenge / Mandate

Our client needed an Interim Head of Brand and Content Marketing to guide the organization through a critical period of transition. As the company navigated evolving consumer trends and digital disruption, the interim leader was tasked with overseeing multiple brands, creating cohesive narratives across diverse product lines, and driving impactful campaigns to strengthen market positioning. Responsibilities included developing innovative brand strategies, managing content marketing initiatives, and aligning creative output with overall business objectives. Additionally, the consultant was expected to work cross-functionally with senior stakeholders, streamline workflows within the creative studio, and ensure brand consistency across global markets.

Search Strategy

We focused on identifying a seasoned marketing leader with deep expertise in brand and content marketing within consumer products and retail. The ideal candidate would have extensive experience in media production, media partnerships, and digital innovation, paired with the ability to lead creative teams in high-growth environments. Candidates with top-tier agency backgrounds and proven success in global campaign execution were prioritized. Additional emphasis was placed on professionals who demonstrated a collaborative leadership style and had experience navigating complex, multinational organizations.

The Placement

The selected candidate, a passionate and empathetic brand leader, brought over 20 years of experience in digital and performance marketing, brand campaigns, and communications. With a track record of launching successful global campaigns for category-leading brands and introducing digital innovations that improved efficiency, he was uniquely equipped to elevate the client’s marketing efforts. He worked closely with cross-functional teams to unify brand messaging, optimize creative processes, and align content strategies with the company’s long-term vision.

The Outcome

As Interim Head of Brand and Content Marketing, the consultant managed multiple high-profile brands and delivered a cohesive, impactful marketing strategy during a period of significant change. His leadership helped the organization revamp its creative studio, introduce scalable content production workflows, and enhance cross-channel campaign performance. Recognizing his value, the company extended his engagement, appointing him as Interim Head of Creative Studio to lead further transformation efforts. Ultimately, he was converted to a permanent role as Creative Services Lead, where he continues to drive innovative brand strategies and strengthen the client’s position as a global leader in consumer goods.