Opening Doors, One Buyer at a Time: Accelerating Retail Conversations for a Global Brand

Client Overview

As a global leader in technology, our client is dedicated to creating innovative solutions for a better life. With a rich history spanning over six decades and operations across more than 100 subsidiaries, the company is recognized worldwide for its excellence across a broad range of industries, including Home Appliances & Air Solutions, Home Entertainment, Vehicle Components, and Business Solutions.

Rooted in the principles of customer value creation and people-oriented management, the company fosters a corporate culture of creativity, diversity, and integrity. Their philosophy emphasizes high ethical standards, collaborative innovation, and a commitment to transparent operations—all aimed at delivering long-term value to both customers and society.

The Challenge / Mandate

Our client required short-term, part-time support to accelerate business development within the retail sector. Specifically, they sought an experienced consultant who could help identify, engage, and schedule meetings with potential retail buyers across targeted consumer categories. The consultant needed to be capable of working independently while aligning closely with internal stakeholders to refine targeting strategies, prepare outreach materials, and conduct market landscaping.

Key responsibilities included:

• Developing and executing outreach campaigns to schedule discovery and sales meetings with prospective retail buyers
• Preparing interview guides and buyer briefs to ensure internal stakeholders were well-equipped for each meeting
• Advising on market positioning strategies based on buyer feedback
• Coordinating with product and sales teams to tailor messaging and target high-potential retail partners

This was a fast-moving, high-visibility engagement requiring a mix of strategic insight and operational execution, with flexibility to scale up or down based on results.

The Search

We focused our search on candidates with strong consulting backgrounds and demonstrated experience in business development and retail buyer engagement. The ideal consultant needed a track record of successfully managing interview outreach efforts, preparing structured guides, and translating feedback into actionable insights. Industry experience in retail, fashion, or consumer goods was highly preferred, as was a comfort level working cross-functionally and independently in client-facing settings. We prioritized candidates with consulting experience from top-tier firms, balanced by hands-on operational familiarity with fast-paced, commercially oriented environments.

The Placement

The selected consultant brought a hybrid background spanning top-tier management consulting and operating roles in consumer-focused startups. They had worked on retail-facing growth initiatives, developed buyer engagement strategies, and contributed to go-to-market campaigns in highly competitive categories. Their experience bridging strategy and execution enabled them to immediately deliver value, while their clear communication and collaborative approach made them a trusted extension of the client’s internal team. They were particularly adept at translating high-level objectives into precise, actionable workstreams.

The Outcome

The consultant successfully secured introductory meetings with a curated list of retail buyer contacts, accelerating the client’s pipeline for potential partnerships. They created tailored interview briefs and outreach scripts, which are now being used as templates for future campaigns.

Additionally, the consultant:

• Delivered a concise competitive analysis of market players with existing retail distribution, helping refine the client’s go-to-market approach
• Synthesized feedback from buyers into a clear set of strategic recommendations for internal alignment
• Provided the commercial team with actionable insights on retailer priorities, pricing benchmarks, and merchandising preferences
• Contributed to internal knowledge-sharing by documenting outreach workflows and recommended tools for future scalability

The client has since used these frameworks and insights to inform broader business development initiatives and continues to benefit from the consultant’s foundational work.